Build credibility by showcasing your track record, such as achieving a 28% click-through rate (CTR) and a 12% call booking rate on past projects.

Fitanx was founded in 2015 by a team of passionate fitness enthusiasts who recognized the need for a gym that goes beyond just equipment and classes. We envisioned a space where people could come together, support each other, and transform their lives through the power of fitness.Over the years, Fitanx has grown into a thriving community of like-minded individuals dedicated to health, wellness, and personal growth. Our state-of-the-art facili-ties, expert trainers, and diverse range of services have helped countless members achieve their fitness goals and discover the joy of an active lifestyle.

We started by diving deep into the brand’s ethos. Fitanx was more than just a gym; it was a space where people came together to transform their lives through fitness and wellness. This understanding shaped the entire design process. The website needed to be simple to navigate, visually engaging, and aligned with their mission of personal growth. We chose a dark and green theme, symbolizing strength and vitality, to reinforce the brand’s health-focused identity.

One of the challenges was making Fitanx’s extensive range of services easily accessible. To solve this, we divided the services into distinct sections, allowing visitors to navigate quickly without feeling overwhelmed. This structure ensured that both gym owners and potential members could find relevant information easily, while keeping the overall site layout clean and user-friendly. A key aspect of the project was building a high-converting landing page for their flagship product. We integrated this with a lead magnet funnel designed to capture potential customers. This funnel was essential in nurturing visitors, keeping them engaged with follow-up emails and offers. Balancing design with functionality was crucial here. We didn’t just want the page to look good—it needed to convert. After multiple rounds of testing and tweaking, we optimized the page for maximum conversions.