Redesigned Apexis website to fix low engagement and boost client conversions.
Project Oveview
Redesigned Apexis website to fix low engagement and boost client conversions.
Apexis is a strategic business consultancy firm helping organizations grow, adapt, and transform. They approached us to design and develop a website that would establish a strong digital presence, communicate their expertise, and convert visitors into potential clients. The goal was to create a professional, data-driven, and trustworthy online platform aligned with their brand positioning as modern business advisors.
Web design, landing page designs, Strategy
Problems & Challenges
Apexis had a basic website that didn’t reflect their capabilities or credibility. The layout was outdated, navigation was confusing, and the messaging lacked structure and authority. Visitors couldn’t easily understand their core services or see evidence of results through success stories or case studies. The site also lacked proper SEO foundations, mobile responsiveness, and clear call-to-action points, leading to low engagement and poor lead generation. Additionally, their internal team faced difficulty managing updates due to limited backend flexibility.
How we solved it
We started with a discovery session to understand Apexis’s service model, target audience, and brand tone. Through competitor analysis and content strategy workshops, we identified the key communication pillars — credibility, clarity, and measurable impact. Our design team created wireframes that emphasized hierarchy, readability, and visual flow. Development focused on performance optimization, easy content management, and scalable structure for future expansion. We integrated a CMS that allows the team to update blogs, case studies, and service sections effortlessly.
How we helped
We built a fully custom, responsive website that reflects Apexis’s professionalism and strategic depth. The new platform highlights their core services, showcases case studies with measurable outcomes, and provides clear CTAs for consultation booking. We implemented an SEO-friendly architecture, analytics tracking, and optimized page speed for better visibility and user retention. The end result is a polished, conversion-oriented website that positions Apexis as a trusted business consultancy ready for global growth.
Working with your team was smooth and professional. The new website perfectly represents our brand and performs flawlessly. We’ve already seen better engagement and inquiries.
Ahsan Rahman
Managing Director, Apexis Business Consultancy
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Discovery
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